Tuesday, March 1, 2011

Škoda Vision D at Geneva

Škoda has unveiled an Octavia-sized concept that previews the manufacturer’s future design direction.

Characterised by its sharp styling, long wheelbase and short overhangs, the Vision D also introduces a refreshed brand identity for Škoda.

That includes a new logo, which loses the ‘Škoda Auto’ word mark around the rim but features a more prominent version of the winged arrow device. Meanwhile, the grille has evolved. Although there are still vertical slats, the chrome surround is now finer, and the badge assumes a more prominent position.

Jürgen Stackmann, Škoda Board Member responsible for sales and marketing, said: ‘We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers.

‘Škoda is synonymous with attractive cars offering exceptional value for money, countless clever solutions and precisely executed work. All this is clearly reflected by our updated corporate design. As it forges ahead, Škoda is eager to flex its newfound strength in the international arena. Škoda is steadily evolving and it shows. Our new design and fresh outlook reflect our plans for the future.’

All of which points to an ever more desirable Škoda. Bad news for its competitors of course, but it could also cause real problems for sister brand Volkswagen. Differentiating between the two marques’ products is already increasingly difficult, making the extra cost of the Polo, Golf et al harder to justify.

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