Tuesday, November 24, 2009

EAS: BMW 7 Series M Sport


In September at the Frankfurt Motor Show, BMW unveiled their latest 7 Series model with the aggressive M Sport package. The BMW 740d with M Sport package comprises an Aerodynamics Package as well as additional chrome trim on the specially designed front and rear aprons, illuminated M entry trim and BMW Individual High-Gloss Shadow Line. The dynamic look of the car is rounded off by 19-inch M light-alloy wheels in double-spoke design featuring different-sized tyres front and rear. As an option there are also 20-inch M light-alloy wheels in double-spoke design, again with different tire sizes front and rear.


Aside from ditching the chrome in favour of matt black side and kidney grilles, matt black OEM rear diffuser, Style 312 OEM 21-inch matt black alloys and a new, converted front bumper replacing chrome with, yes, matt black, EAS also add body-coloured door handles and trunk trim.


Compare to the original M Sport Package, European Auto Source takes a different approach and phases out the multiple chrome exterior design elements that are equally loved or disliked by many BMW fans.


All in all, a great improvement. But assumedly at a cost which - although unannounced - is likely to total a few thousand dollars.
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