Chrysler Group to Boost Ad Budget by 70% to $2.9 Billion in 2011

As the Chrysler Group continues its product renaissance with new or facelifted models, the Auburn Hills automaker is now looking to boost its marketing presence in the United States by increasing its advertising budget nearly 70 percent this year, from $1.72 billion in 2010 to around $2.9 billion in 2011.

The increase is even greater when compared to 2009, when Chrysler had just come out of bankruptcy and joined forces with the Fiat Group. According to the SEC filing, the Detroit firm spent just $677 million on advertising in the second half of 2009.

However, promoting the firm’s new models isn’t the only reason behind Chrysler’s decision to boost its advertising expenditure as the automaker also wants to convince investors that the company is on the right track ahead of an initial public stock offering expected later this year

"No matter how good or bad the new products are, it is all about perception now," analyst Ricardo de la Blanca, chief executive of DLB Group in Miami, told Detroit News. "It is safer to buy a competitor's vehicles, so the challenge is to engage consumers. If they do it right, they will be able to create hype," he added. "It is critical because they also need to satisfy investors and the government."

Source: Detroit News

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Geneva Preshow: Jeep Adds New 3.0-liter V6 Turbo Diesel to Grand Cherokee Range

Given that over forty per cent of all cars sold in Europe are diesel-powered, any brand that wants to be successful in the market must have diesel options in its range. Following the presentation of its new 3.0-liter V6 turbo diesel on the Chrysler 300's European clone, the Lancia Thema, the Fiat Group is now introducing the oil-burner to the Jeep Grand Cherokee range for Europe and other diesel markets around the world.

The new V6 diesel engine is built by VM Motori and has been developed together with Fiat Powertrain, which is a subsidiary of the Fiat Group. The 3.0-liter unit features Fiat's MultiJet II system which enables up to eight injections per cycle, with the possibility of managing the two main injections in a single modular profile (IRS – Injection Rate Shaping). It is also fitted with a single Garrett VGT 2056 turbocharger with variable turbine geometry.

In the Grand Cherokee, the 3.0-liter V6 diesel is offered in two guises, the most powerful of which produces 241HP at 4,000 rpm and 550 Nm (406 lb-ft) of peak torque at 1,800-2,800 rpm, with the company claiming a 10 percent gain in power and eight percent more torque than the engine it replaces.

Despite the improved performance, Jeep said fuel economy for the 241HP version returns 8.3 lt/100km (equal to 28.4 mpg US) on the combined European cycle, an improvement of 17 percent over the prior diesel engine. CO2 emissions (are also reduced by 17 percent, now at 218 g/km.

Jeep will also offer a lower-output version of the 3.0-liter V6 turbo diesel rated at 190HP at 4,000 rpm and 440 Nm (324 lb-ft) of peak torque available from 1,600 to 2,800 rpm. The low-output version of the turbo diesel engine will be standard on Laredo models and optional on the Limited

The new 3.0-liter turbo diesel variants of the Grand Cherokee will receive their world premiere at the Geneva Motor Show next week and be available in Europe by the end of the first half of 2011.

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Kansas Thieves Targeting....Jeep Wrangler Doors

We've heard of thieves stealing wheels, tires, GPS and audio systems from cars, but pinching off doors from Jeep Wranglers is something new. However, that's exactly what's happening in Overland Park in Kansas, as thieves are taking doors off Jeep Wrangles and selling them online. Local police told KMBC news that four such thefts took place in the past few weeks alone.

According to the report, because the Jeep Wrangler's doors are hinged on the outside of the vehicle, it's very easy to remove the bolts if the vehicle is unlocked. The Overland Park police suggested that owners should keep their cars locked [maybe a warning sticker similar to the one found on mirrors could help...] adding that there are special bolt kits that make it very difficult to remove the doors.

Source: KMBC

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Sandy Sanderson’s Can Cars Are Automotive Art Par Excellence

The automobile is such an integral part of so many people’s lives that it’s no wonder than artists and sculptors often use them for inspiration. Take Sandy Sanderson of Hamilton, New Zealand, for example. He takes beer and soft drink cans and crafts them into meticulous, highly detailed replicas of hot rods and other classic cars. And Mr. Sanderson really is a meticulous sculptor.

Check out the amount of detail he puts into the suspension, interior, engine and wheels of his cars. Even the gauges, gear shift and hand brake are replicated in detail. It boggles the mind. Each car takes as few as eight and as many as thirty soft drink / beer cans to construct, the whole process taking Sandy up to a month from start to finish.

Most of the cars are purchasable too, with prices ranging from NZ$800 to NZ$2,000 (US$472 to US$1,537). Pricey yes, but these things are gorgeous. My favorite is the “Coruba Climax”, a replica of the Cooper Climax race car of the 1960s made of Coruba Rum cans (don’t worry if you haven’t heard of Coruba Rum - I hadn’t until I read it on Sandy’s website).

You can check out the full gallery of images below. When you’ve had a look, tell us your favorite in the comments section below.

By Tristan Hankins

Source: Cancars via Techblog

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