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A significant percentage of buyers defected to the Ford brand, which ranked 3rd overall with 10.5%, while the Chrysler Corporation saw the Dodge brand ranked 9th, capturing 3.2%. Jeep and Chrysler together were able to capture the interest of 1.7% of Pontiac owners looking for a new vehicle in 2010.
Almost 31% opted for imported brands, with Toyota capturing 7.7% of Pontiac owners, and Honda 7.5%.
Source: Polk
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