Study Shows What Brands Captured the Interest of Pontiac Owners in 2010

A new survey from RL Polk & Co. suggests that most Pontiac owners who bought a new car in 2010 chose a product from General Motors. More specifically, of the 57,641 Pontiac customers looking to replace their car, GM was able to recapture 53.3% of them, with 33.5% being a Chevrolet vehicle, 11.7% a GMC, 6.7% a Buick, and 1.5% a Cadillac model.

A significant percentage of buyers defected to the Ford brand, which ranked 3rd overall with 10.5%, while the Chrysler Corporation saw the Dodge brand ranked 9th, capturing 3.2%. Jeep and Chrysler together were able to capture the interest of 1.7% of Pontiac owners looking for a new vehicle in 2010.

Almost 31% opted for imported brands, with Toyota capturing 7.7% of Pontiac owners, and Honda 7.5%.

Source: Polk