This Chevy Really Sticks to the Road: Meet the World’s Biggest Play-Doh Sculpture

If you’re looking for the most creative marketing campaigns, be that a pair of car-shaped roller skaters or a parade of seemingly nude commuters, then London is the place for you. This time it’s Chevrolet that has caught our attention with its life-size replica of the new Orlando MPV made from 1.5 tonnes of Play-Doh parked up in a London street today.

Crafted by a team of eight model makers over a two-week period to mark the UK launch of Chevy’s new seven-seater minivan, the world’s biggest Play-Doh sculpture measures 4.6 metres long and 1.8 metres wide.

“The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty,” Les Turton from Chevrolet UK commented. “Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite.”

TOP TEN BEST NOSTALGIC TOYS

1. Play-Doh (19 per cent)
2. LEGO (17 per cent)
3. Kinder Egg (15 per cent)
4. Action Man (12 per cent)
5. Barbie (9 per cent)
6. Teddy bears (8 per cent)
7. Marbles (6 per cent)
8. Scalextric (5 per cent)
9. Subbuteo (2 per cent)
10. Rubik’s Cube (1 per cent)

* Other (6 per cent)

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Chevrolet Prices New Orlando MPV from £16,395 in the UK [Plus New Photo Gallery]

The new Chevrolet Orlando compact minivan won't arrive in UK dealerships before Spring of 2011, but the company has already released detailed pricing and specifications. Available in three trim levels and with three engines including two diesel options, the 7-seater MPV will carry a base price of £16,395 (about US$25,400).

The range kicks off with the entry level Orlando LS, which comes equipped with ESC, air conditioning, follow-me-home headlights, electric windows and mirrors, remote central locking, six airbags, three 12v power sockets, tinted windows and an adjustable steering wheel as standard.

The LS is offered with the choice of two engines, the 141PS 1.8-liter petrol engine, or a new 130PS 2.0-litre diesel unit, the latter of which also comes with a six-speed manual gearbox as standard.

The better equipped LT models add several features including rear parking distance sensors, a USB port, 16-inch alloy wheels, climate control, a chrome-effect tailgate handle, driver’s armrest, leather-covered steering wheel, front fog lights, electric rear windows and an upgraded sound system with steering wheel audio controls.

Furthermore, the LT can be specified with the most powerful Orlando engine, a 163PS 2.0-litre diesel with six-speed manual gearbox, or a six-speed auto as an option.

At the top of the range we meet the LTZ models, which are offered with all three engine options and add unique 17-inch alloys, automatic cruise control, an electro-chromatic rear view mirror, automatic headlights and windscreen wipers, blue ambient panel lighting, a glossy black centre console, power-folding door mirrors, a rear cargo net and chrome-effect body detailing.

For detailed pricing and performance / fuel economy figures, check out the list below.

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