Honda has decided to capitalise on this association by launching the limited edition Civic Ti. Unashamedly inspired by its own British Touring Car Championship contender, the Ti is based on the five-door 1.4 i-VTEC SE and 1.8 i-VTEC SE. Production will be restricted to just 500 examples.
A marketeer’s dream, the Ti builds on relationships already forged by the Honda Racing Team. For starters, the 17” wheels are supplied by Team Dynamics, and their dark finish undoubtedly looks good against the Premium White Pearl paintwork - the only colour choice available for the Ti.
There’s also a navigation system from Pioneer which, conveniently, is the company that has just been announced as title sponsor for Honda’s 2011 BTCC campaign. Featuring a 3D graphical touch screen, the Pioneer hardware includes mapping for 44 countries, incorporates a hands-free phone system and supports playback for CDs, DVDs and USB devices.
The package is completed by a fairly subtle ‘GP’ body kit.
According to Honda, all of that extra specification adds up to £3,700, but the good news is that the cost hasn’t been reflected in the Ti’s pricing.
In fact, the on the road prices for the Ti variants are over £300 less than their equivalent SE models. That makes the £15,995 1.4 i-VTEC Ti and £16,995 1.8 i-VTEC Ti rather a bargain. Both will go on sale in March.
Meanwhile, Honda Racing has made its intentions for the imminent BTCC season very clear, stating that the target is to win the Drivers’, Teams’ and Manufacturers’ titles.
Team Dynamics will again be running the cars, although a big difference for 2011 is that they are going to be powered by NGTC-spec turbocharged engines. Matt Neal and Gordon Shedden continue as Honda’s works drivers.
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