2009 Toyota Corolla & Matrix To Premiere At SEMA Show

We don’t quite understand the logic behind the unveiling of standard, everyday cars at an event like the SEMA Show (Specialty Equipment Market Association), especially when the LA Show is just around the corner (Nov. 14). Nevertheless, if that makes Toyota’s marketing team tick, we’ll leave it alone. So, on Wednesday, October 31, Toyota USA will take the wraps off the all-new 2009 Corolla and Matrix. The Japanese firm hasn’t made this official, but to our knowledge, the 2009 Corolla will not differ significantly from the European/Chinese Corolla sedan shown in the above image -the JDM Corolla gets a different design. -Press release after the jump

Toyota To Stage U.S. Premiere Of 2009 Corolla And Matrix At 2007 Sema Show

September 25, 2007 - Torrance, CA - Toyota Motor Sales, U.S.A. (TMS), Inc. will stage the U.S. premiere of the all-new 2009 Corolla and Matrix at a press conference at the 2007 Specialty Equipment Market Association (SEMA) Show, held October 30 - November 3, 2007 in Las Vegas.

Originally launched in 1966, Corolla first arrived in America in 1968 to instant success. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning a distinction as one of the most trusted cars in America. Over that span over 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.

Toyota's press conference will be held on Wednesday, October 31 at 10:10 AM in Pavilions nine,10 and 11 of the Las Vegas Hilton. It will be simulcast live to the Toyota display area on the second floor of South Hall. A video clip of the press conference will be available for viewing following the event on the Toyota.com website.