A little over a year ago, Saab's future was very much in doubt. GM was looking for a buyer for the Swedish brand and even contemplated closing down the Trollhattan plant. On the other hand, investors weren't exactly anxious to put their money on what they thought was a sinking ship. But, on the 23rd of February 2010, Saab's fate took a surprising turn for the better as GM sold the company to Spyker Cars, saving thousands of jobs and decades of tradition.
To celebrate the first anniversary from the sale, Saab will throw a massive party on February 23, 2011, turning its factory in Trollhattan into an entertainment arena. All 3,800 employees will have the day off and will be joined by dealers, suppliers, VIPs and media in celebrating Saab's rebirth as an independent carmaker.
The highlight of the event will be the unveiling of a special edition model, most likely the “Independence Edition” of the 9-3 Cabriolet. It might also be a good occasion to show the employees the concept car that Saab will premiere at the Geneva Auto Show. This car will be the starting point for the future compact Saab hatchback, which will be positioned beneath the 9-3 model range.
But Saab has other reasons to celebrate as well. “We’ve triggered the biggest new product offensive in Saab’s history with the launch of the 9-5 Sedan and the 9-4X crossover, the introduction of the 9-5 SportCombi later this year, and the arrival of a new generation 9-3 range next year,” said Saab's CEO Jan Ake Jonsson. Who would have dared thinking about that a year ago?
By Dan Mihalascu
No comments:
Post a Comment