The arrival today on U.S. shores of 100 new Ford Fiestas marks an important step in the rollout of the first of Ford Motor Company’s new generation of global small cars.
The European-built Fiestas arrived today at seaports in Baltimore and Oxnard, Calif., and will be loaned for six months to 100 young trendsetters chosen from more than 3,300 applicants as part of the “Fiesta Movement.” Those picked to drive the European Fiesta will share their experiences online through social media sites such as Facebook, Flickr and YouTube to build buzz and anticipation for the vehicle’s North American launch early next year.
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