Via: Bloomberg
Friday, March 21, 2008
Chrysler VP: “We Only Need About Half of our Current SUV Models”
In an interview he gave to Bloomberg TV from the New York International Auto Show floor, Chrysler LLC’s Vice President Jim Press said that the American automaker needs about half of its 11 current SUV models. According to Press, since the company has started merging the Chrysler, Jeep and Dodge brands into joint dealerships, there is no need for so many SUVs. “We're going to stop overlapping; we're going to bring everything under one roof. By doing that we will have more products in the markets we are not covering,'' Press said. “Our finances will have better quality.''
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