According to DC, under the non-equity partnership, the Chery-built vehicles will be distributed under Chrysler brands, primarily in North America and
PRESS RELEASE:
Chrysler Group indicated that the partnership would allow the company to become a bigger player on the global automotive stage by giving it access to products in new segments more quickly, with less capital spending.
Small vehicles such as these will allow Chrysler Group brands to compete in segments in which the brands do not currently compete, and which are especially important in price- and fuel-economy sensitive markets. Some 67 percent of all vehicles sold outside of
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