Crashvertise: The accident is the message - interest video crash ad

Crashvertise Ad

In 1973, James Graham Ballard, British writer and author of science fiction comes in the history of science fiction genre with Crash, one of the 15 stories in the experimental novel "The Atrocity Exhibition ". At the center of the narrative is the character of Dr. Robert Ballard after he meets Vaughan Esses was involved in a road accident near the airport in London. Revolve around him a group of people alienated and desumanizzate, all involved in motor vehicle accidents who follow him to experience a new sexuality, born from the perversion of technology.  The author tackles the issue of Symphorophilia so, the accident is not seen as a shocking event, but as a chance to try out new sexual experiences.

In the real world and less sci-fi, weird photos of car wrecks in a traffic accident spread like a meme through videos, blogs and sites, the traffic accident is an unexpected and spectacular event with a strong viral content, which has the ability to entertain the audience and become news. A moment of great attention and breaking of everyday life.

The fighting vehicle, rear-end collisions are improbable and the outputs off-road so all the characteristics to become the perfect medium to convey advertising messages. And the idea behind Crashvertise, a new service launched by Kook Artgency that makes the eye-witnesses, the curious and active spectators in the same incident of a show, staged in real time by a team that reaches branded models the scene and turns left in an emotional happening.
From the research team every day there are more than 220,000 accidents in the world, and through a detailed map, you can highlight the best geographical areas in which to invest. Through the Facebook page and Twitter channel, a portion of the profits generated from being shared with anyone who reports an incident early in their town or will cause an ad hoc, you will also find guidelines on how to make an accident.