Audi Launches ‘A4 Challenge’ iPhone Game

We have to hand it to the folks at Audi; by creating the first ever iPhone application from an automaker and giving it free of charge on Apple’s iPhone Application Store they found a really neat way to introduce the new 2009 A4 to millions of potential customers. The new ‘Audi A4 Challenge’ is a typical driving game with a series of progressively challenging courses that utilizes the iPhone’s motion sensor to steer (you simply tilt the phone to turn) a digital version of the all-new A4 and race against the clock to beat your personal best time. Accelerating and braking are done through the touch screen. -Continued

“The iPhone is an ideal platform to help introduce the entirely new Audi A4 to the public,” said Scott Keogh, chief marketing officer, Audi of America. “Audi customers are smart, sophisticated and technologically savvy. As a brand, we are committed to progress and innovation at every turn. We’re very excited to be the first automotive manufacturer to connect with our audience through the iPhone

Link: Apple - Picture edited by Carscoop