Wednesday, March 9, 2011

This Chevy Really Sticks to the Road: Meet the World’s Biggest Play-Doh Sculpture

If you’re looking for the most creative marketing campaigns, be that a pair of car-shaped roller skaters or a parade of seemingly nude commuters, then London is the place for you. This time it’s Chevrolet that has caught our attention with its life-size replica of the new Orlando MPV made from 1.5 tonnes of Play-Doh parked up in a London street today.

Crafted by a team of eight model makers over a two-week period to mark the UK launch of Chevy’s new seven-seater minivan, the world’s biggest Play-Doh sculpture measures 4.6 metres long and 1.8 metres wide.

“The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty,” Les Turton from Chevrolet UK commented. “Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite.”


1. Play-Doh (19 per cent)
2. LEGO (17 per cent)
3. Kinder Egg (15 per cent)
4. Action Man (12 per cent)
5. Barbie (9 per cent)
6. Teddy bears (8 per cent)
7. Marbles (6 per cent)
8. Scalextric (5 per cent)
9. Subbuteo (2 per cent)
10. Rubik’s Cube (1 per cent)

* Other (6 per cent)


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