Monday, March 7, 2011

Mercedes-Benz Launches New Ad Campaign for 2012 C-Class, Releases 70 Photos

Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Ahead”. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called “Souvenir” (view below) that underlines the estate's 1,500-liter load capacity and the “Rocker”, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.

The redesigned Mercedes-Benz C-Class range is claimed to be up to 31 percent more fuel-efficient than its predecessor thanks to the updated engines, all equipped with start/stop function as standard (with the exception of the C 300 CDI 4Matic).

The updated C-Class also benefits from the introduction of ten new driving assistance systems, including the Attention Assist drowsiness detection and the Distronic Plus proximity control. Also available is a new generation of telematics with internet access and 3D navigation display.

In total, more than 2,000 new components have been added to the new model, according to Mercedes-Benz. The new C-Class will be launched onto the European market this month.

By Dan Mihalascu




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